Our regal, barrel-aged rum was named in honor of Barbados’ Independence which was granted on November 30th, 1966 after 300 plus years as a British colony. Dominated by a lucrative sugar industry, once run on the blood, sweat and tears of African slaves, this historic date marked more than our emancipation — it sparked cultural and economic change.

Rum is still the essence of Barbados, the DNA of the nation. Old-timers even call it, “the nectar of life,” there through heartbreak, romance and exultation. Day and night, on palm-fringed streets, families, friends and strangers-just-met are seduced by its dark and delicious taste. You could say that rum is the oil in our engines, the beat behind our rhythm, the spirit of Barbados.

Half a century may have passed since our Independence, but our country celebrates in serious style when November rolls around. We revel in 50 plus years of emancipation, hosting parades, socials and festivals.

BAJAN 1966 is the people’s rum, a drink for any occasion. Relax, unwind and sip that tipple. Be inspired by the spirit of freedom.